“I’m a Barbie girl, in a Barbie world!” That song has been on the lips of many at one point or another, sometimes coming to mind at the most unexpected moments. Although an old-time favourite for many, the song has made a comeback these past few weeks. This is due […]
Marketing
Social Media: Exploring the Alternate-Verse
I turned my attention toward the TV when I saw an interesting headline across the screen…Meta Launches ‘Twitter-Killer’ App, Threads. My first reaction was: “We are already still getting used to the ever-changing algorithms of the Twitter platform. Even before the dust settles, another app is here!” Thinking how interesting […]
DIGITAL MARKETING AND ITS RELEVANCE TO BRAND AWARENESS
DIGITAL MARKETING AND ITS RELEVANCE TO BRAND AWARENESS In the wake of the recent Kalyppo craze, some marketing related issues as well as how they can be used to our advantage have come to the forefront. The fortunes of this local drink produced by Aquafresh Limited were turned around overnight, […]